Following Up Facebook Ad Leads Automatically: A Folkestone Gym Example

Running Facebook ads is not the hard part. Paying for leads and then letting them go cold is. A form-fill is a small act of interest, and the hours after it matter most.

The gym, as an example

Five gyms and fitness venues are listed here, among them a health club with a pool and spa, an independent gym, a padel venue and a skatepark and climbing wall. Each could run a lead ad for a trial session or a membership offer, and each would receive the same awkward pattern: a burst of forms after the ad goes live, many on evenings and weekends, none answered until the next working day.

By Tuesday, half of those people have forgotten they filled it in.

What an automated follow-up does

The moment the form is submitted, an agent sends a message in your voice: thanks, here is the offer, which day suits for a tour? If there is no response, it nudges after a sensible gap, then again, and then stops. If they say yes, it books them into the diary and sends a reminder. If they say no, it records that and leaves them alone. If they ask something odd, it hands over to a person.

Dean Keating's website describes this chain: replying to new enquiries within minutes, day or night, following up every lead until they book or say no, booking jobs into the diary and escalating to a person.

What to check before you switch it on

- The ad promises only what the business will deliver.
- The message names the business and says how to stop hearing from it.
- Someone checks the replies in the first few days.

Rules on marketing messages apply to anything you send, so settle the wording with care.

How he works

The service starts with a free call and an audit, then a build and install in the forms, email and messaging tools you use, and finally training and support. He begins with the single task that makes the most difference. He also has a background in Meta advertising: his website says he has driven more than a million orders through Meta ads.

He is based in Horndean, Hampshire, and does this remotely for Kent businesses. There is no published price. A cost follows the free call, with no obligation.

Contact

Call or WhatsApp Dean Keating on 07418 627304, or email dean@deankeating.com. See the Dean Keating profile on Folkestone.co. Websites: ai-agent.deankeating.com and deankeating.com.

About this guide

Folkestone.co is published by Dean Keating, who also runs the service described here. He is based in Horndean, Hampshire, and works with Folkestone and Kent businesses remotely. If you want someone in the room, say so on the first call and look at Folkestone-based providers too. This guide recommends our own service, so compare it with other providers before you decide.